Joanne Hudson Assoc. Ltd.

Background

Joanne Hudson Associates is a successful and well established, Philadelphia-based company, specializing in high-end kitchen and bath design nation-wide. The company boasts the East Coast’s largest variety of tile and stone. In addition, Joanne Hudson has recently extended its brand through an online store, Basics, that sells a unique and beautiful assortment of tabletop and household items.

Challenge

Because the name Joanne Hudson was well-known and popular in several East Coast markets, she wanted to capitalize on that momentum and extend her business and brand. Food Shelter created a plan to whip up excitement about Joanne Hudson Associates and create a buzz in additional markets.

Solution

Food Shelter employed a variety of tools to publicize Joanne Hudson and her company. First, we measured her exposure in local markets where she was already prominent and re-inroduced her to influential business publications. Then, we tapped important national consumer and trade media to showcase her very own kitchen as the ultimate example of her fabulous design work. Lastly, Food Shelter is constantly reaching out to the consumer media to build awareness for of new additions to Basics and help increase traffic.

Joanne Hudson and her company have been featured in The Philadelphia Business Journal, Saveur, Coastal Living, InStyle and HGTV’s I Want That! Kitchens.