PumpPod

Background

PumpPod is a portable personal training tool for image-ready handheld devices like the iPod photo and Treo. It offers convenient, customizable workouts by delivering simple professional guidance that fits in your pocket and goes where you go.

PumpPod Challenge

Hungry for a new product launch to drive consumers to the website, the New York-based company wanted to construct immediate consumer awareness of the product. The framework for the task needed to be engineered under a tight deadline in order to establish PumpPod as pioneers in the growing digital fitness world.

PumpPod Solution

Under a fast-tracked construction schedule, Food Shelter built a quick-hit broadcast and online media strategy and reinforced it with national and local daily publications followed by monthly long-lead consumer publications to spread the word by giving the market an appetite for technology-based fitness products.