International Women’s Day: Yesterday, Today and Tomorrow / by Joanne Jordan

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For us, this is a day of reflection. We look back at all the women who sacrificed to make the progress needed to get to today. This day is inspirational. We think about those strides and how each step, no matter the size, propelled us as a planet in a forward motion. Finally, for us, the day is a hefty dose of continued responsibility. To paraphrase a popular 70’s ad campaign, we feel although we have come a long way (baby), it’s not even close to where we should be. Incidentally that campaign was created by an agency owned by Leo Burnett … who, last time we checked, presented as male and whose agency brazenly pointed out our biological differences in an attempt to sell more cigarettes continually. 

 As two fearless, unapologetic and opinionated women who own a small business and help raise the next generation, we feel our work has just begun. We honor those fierce pioneers before us by creating a more inclusive, diverse, and equal future.  

 We love the idea of expanding beyond a mere day and gladly accept the challenge of helping create a more inclusive world every day.  Professionally, we challenge the gender pay gap. It should never have existed, to begin with, and we are dismayed it still does. Personally, we would like to challenge gender reveal parties. We’ve learned that a body part cannot define a baby, and gender is far from binary.

 Both perpetuate a world that needs women like us to trailblaze with the same tenacity using different mediums and platforms. We need more change.  Starting with us. Starting today. Feeding minds now to build a more accepting, fair, and just world. 

#IWD2021 #ChooseToChallenge #FSPR