Giving Thanks: Why We Love Our Clients / by Joanne Jordan

Life is too short to work with people who do not share the same mindset or goals. Many times, over the course of our careers, both of us have labeled those people as non-believers and moved on.

We started this firm for two reasons: one, create an environment where women aren’t forced to choose family or career and two, enable us with the power to choose our clients as much as they choose us. Despite us loathing the story of Cinderella for infinite reasons, we agree on one thing and that’s the perfect fit is needed to move forward.

Food Shelter has been around for 16 years. Throughout those years, we have learned many things. The most important being that we should be a collaborative extension of the client as opposed to mere hire and fire disposable vendors. When the client grows, so do we. When the client pivots, so do we. When the clients enjoy the highs and endure the lows, so do we. We do it together and in tandem. This is not just critical for us, it is mandatory. 

Because we choose our clients wisely and keep our client pool small purposely, they stick around for multiple years. Some we have been with since they themselves opened their own doors. Some leave their posts in their respective marketing department to go on to another marketing department and hire us as one of their first items on the to-do list. Some do end up leaving but never because they aren't satisfied with the work, which makes parting a tad sorrowful.

We are as proud of this reputation as we are of our client base. We believe while the back page is important for sure, there are by far more important factors in a working relationship many of which don’t focus on that page at all. We consider our clients family and in turn, many think of us in that way as opposed to merely their agency of record. Just go through our website, pick any one of them and ask.

Thank you to all of you (you know who you are). Thank you for the rewarding careers regarding the entire team powered, in part, by you. Thank you for the opportunities you bring us daily. Thank you for being the believers we know you are. We are believers too.