When you think of summer, you think of things like backyard barbecues, baseball, fireworks and fireflies. But over at Food Shelter PR, our mind goes straight to delicious summer seasonal craft beer.

Like most folks, we’re pretty obsessed with craft beer. We also want this blog to be a helpful resource for our friends in the industry. So we combined two of the things that we spend the most time doing: Drinking good beer and PR.  Here is a look at the PR industry through a pint glass.

1)   Experiment with new channels

Experimentation is at the heart of the craft beer culture. Breweries are constantly coming up with new ideas for beers and even breaking into the world of food collaborations, keeping customers on their toes.

PR Takeaway: Experimenting with a variety of media channels, whether it is YouTube, Twitter, Vine, or even just plain old email, can only benefit your clients. By taking full advantage of every media channel and resource available, you are putting yourself in the best position to get your message out to the public.

2)   Keep a good HEAD on your shoulders

If your beer doesn’t have a good head (aka the right amount of foam), it’s not going to taste all that great.

PR Takeway: Common sense and levelheaded thinking are always en vogue. If you don’t have a good head on your shoulders in the PR world, or just life for that matter, you are going to run into lot of trouble.  As a PR professional, you are faced with multiple challenges on a daily basis, but if you can think quickly and clearly, you and your business will thrive.

3)   Too much of it, will give you heartburn

Everyone knows that feeling. That feeling where you know that one last beer will take you over the edge, but you can’t seem to fight the urge to have just one more. I mean it tastes so freakin delicious, how can you resist?  And that’s when everything stops feeling incredible, and you just want a glass of water so your damn heart will chill out.

PR Takeaway: As a publicist, things are always a little bit nuts. Whether it is working with demanding clients or dealing with not-so-friendly journalists, your day is always a hectic one. That being said, you need to remind yourself to take a few deep breaths each day and just relax. If you keep taking on more tasks and let the craziness win, you, your clients and your career will suffer.