The “tl;dr” of a media mailer is essentially that it’s a creative way to pitch to the media that deviates from the run-of-the-mill email. However, even though mailers can’t be deleted with the click of a button, they may still get lost in the shuffle. There are ways to make mailers as effective as possible without overspending or overworking. 

1.     Plan every piece ahead of time. Especially if your mailer serves as a timely pitch, make sure you have all the nitty, gritty components laid out before you start packing. If your layout will otherwise look dull, consider adding some small items to fill the white space. If there’s going to be anything fragile or loose in the mailer, get some crinkle paper to reduce movement and noise.

2.     Take account of the weight of your mailer. Are you sending a bottle or two of alcohol? Opt for a sturdy box in lieu of a flimsy gift bag. The worst way to receive a mailer is with a shattered bottle of liquor flooding the packaging.

3.     Make your items exciting. Is a holiday coming up? Think about “Top Ten Useful Stocking Stuffers” or “White Elephant Gifts That You Can Bring to the Office”. 

4.     Consider making yourself the messenger. You might worry about the postal service messing up your perfectly crafted box or delivering to the wrong person. See the process through from A to Z and ensure the pitch is sent as smoothly as an email.

5.     Make the mailer picture perfect. Opening a box to a jumbled mess versus an aesthetically pleasing display tells a lot about the sender. Take the extra time to preserve the look of your packaging to make the important stuff stand out.

6.     Follow up! Don’t send your mailer into the abyss without looking back. Ask the recipient what they thought of their mailer and give them a nudge to turn your creation into a story.

Don’t believe us? Check out the below article to see how we did with our Holiday Mailer this year or Chaddsford Winery.