With the non-stop news updates on the spread of COVID-19, government responses to the situation, and employees needing consistent and factual information, engagement marketing, communications and social platforms have all become increasingly critical tools for restaurants to help generate sales. As a firm that handles these initiatives for individual restaurants and restaurant groups, we wanted to share a few ways we’ve assisted our clients and have also seen other really great restaurants reach existing and new customers while being respectful and community-focused.

1. Selling gift cards 

Gift cards don’t expire; plain and simple. After the uncertainty of this awful pandemic finally comes to a close, gift cards to favorite restaurants will be ready to use. Even better, purchasing one now supports business owners and (hopefully) employees to supplement lost revenue. D’Emilios Old World Ice Treats on East Passyunk Ave. is mixing up the typical gift card with an “Ice Treats Ledger”. Customers can Venmo, PayPal, or Cash App funds to the shop to use during a future visit. The money received so far for the ledger helped the owner pay rent and utilities.

2. Promoting takeout specials 

Fortunately, takeout via curbside or delivery is still available for many restaurants in PA. Joining in on popular hashtags like #OpeninPHL lets customers know which businesses are still up and running for takeout. Creative but true to concept promotions help restaurants stand out and drive sales. The ChopHouse in Gibbsboro, NJ has shifted menu options to include selling butchered meats to prepare at home, in addition to four-course meals and a la carte steakhouse items to go.  

3. Joining in on nationwide initiatives 

Not only is this fun, but it demonstrates how restaurants are part of our larger community. On Friday, March 20, the US came together during a collective happy hour that originated with a brewery in Texas called #NationwideCheers. Philly Loves Beer joined in on the action and promoted to members and followers through Instagram. 

4. Communicating with customers 

While many restaurant doors are closed, their social media channels are open for discussion! With the constantly changing landscape, social media is the most effective and timely way to update customers on hour or menu changes, new protocols, and campaigns they’re running. For example, Kalaya Thai Kitchen has used their Instagram platform to showcase their free family meals for those in need (such as recently unemployed restaurant workers). 

5. Fundraising efforts 

Many restaurants are using their social media for good. Middle Child’s fundraising has raised over $15,000 that will be used to pay their employees for as long as possible and provide free lunches to hospital workers in over thirty departments across Philly.